Colombo, Media and Communications, Peace and Conflict

Groundviews Wins 2007 Award of Excellence in New Communications from Society for New Communications Research

5th December 2007, Colombo, Sri Lanka: Groundviews, Sri Lanka’s first citizens journalism website (, is pleased to announce that it is a recipient of a 2007 Award of Excellence in the Nonprofit division of the Society for New Communications Research Awards program. The Society honors innovative individuals, corporations, nonprofit organizations, educational institutions and media outlets that are pioneering the use of social media, ICT, mobile media, online communities, virtual worlds and collaborative technologies in the areas of media, marketing, public relations, advertising, entertainment, education, politics and social initiatives. The award winners were announced at the Society’s awards gala at the Colonnade Hotel in Boston, Mass on December 5th, 2007.

Launched in December 2006, Groundviews features an unparalleled range and depth of ideas, opinions and analyses on humanitarian issues, media freedom, human rights, peace, democratic governance and constitutional reform. The site now attracts close to 700 page views a day from Sri Lanka and abroad.

“Groundviews exemplifies the mission of this awards program: the successful and innovative use of new communications solutions and social media practices to enhance communications and relationships,” commented Mike Manuel, SNCR Best Practices committee chairman.

“The content and discussions on Groundviews, coupled with its high standing amongst local and international civil society and media, clearly demonstrates the potential of new media to deeply contest the status quo” said Sanjana Hattotuwa, Editor of Groundviews. “The primary objective of Groundviews was to set a standard for and raise awareness on citizen journalism in support of peacebuilding. The initiative has largely succeeded in this regard.”

About the Society for New Communications Research
The Society for New Communications Research is a nonprofit global think tank dedicated to the advanced study of new communications tools, technologies and emerging modes of communication, and their effect on traditional media, professional communications, business and society. For more information, visit or call (650) 331-0083.

Groundviews statistics as of 5th December 2007, 10:18pm
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2006 – 2007 pageviews
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